Two of MMA’s big name heavyweights choose opposite paths at the same crossroads

By Ron ‘The Yacman’ Yacovetti

Yes, I made Fedor the neater one and Kimbo the sloppier one. Their works, at present, back this jest.

Now, a closer look at these two and what they seem to be doing with their futures.

THE WHO:

Kevin Ferguson aka ‘Kimbo Slice’: A heavyweight who holds the record for the most viewers of any one MMA fighter’s bout (CBS Primetime I, May 2008). Famous from his backyard brawls on YouTube, Slice is unproven as a mixed martial artist and has been trying to live up to his hype, which transcends the MMA community. Slice is a man in his 30’s with athletic potential, yet much like an adult school student going for an equivalency degree, he chases after something most others in his field, achieved earlier on.

Fedor Emelianenko aka ‘The Last Emperor ‘: Regarded by most MMA enthusiasts as the best heavyweight cage-fighter in the world (by some the best pound for pound fighter as well). Fedor is and has been a man who is battle tested and proven, but has little hype outside of the hardcore MMA community. Emelianenko is a well-rounded mixed martial artist who exemplifies being a polished fighter. Unfortunately for him, he hasn’t gained fame beyond his ability via the internet…or as I like to call it, pulling a Dane Cook.

COMMON GROUND:

Both Slice and Fedor would benefit from mainstream notoriety. Both men recently found themselves with two viable choices to continue their MMA careers, as their given promotions (EliteXC and Affliction) sank beneath the tide of MMA hopefuls.

THE CHOICES:

Strikeforce or The UFC.

Strikeforce comes with all the bells and whistles that make any fighter looking for exposure a happy camper. Showtime’s continued support of MMA is a major plus for the sport and especially, Strikeforce. As most know, this deal was inherited as EliteXC (Kimbo’s launching pad) went bankrupt. Should CBS add itself to the media outlet list for Strikeforce, the deal gets a whole lot sweeter.

The UFC, like it or not, is the prime brand of mixed martial arts. If not for Dana and the gang, Scott Coker would still be promoting fights longer than them, but it would most likely be only in the realm of kickboxing. The Ultimate Fighting Championship is not flawless or without room to improve, but it is responsible for putting MMA on the map. And, with its outlets on Spike TV and a successfully established following on PPV, exposure is also a very alluring characteristic to signing with them.

LOGIC WOULD SUGGEST:

The best heavyweight in the world signs a multi-fight deal with the biggest promotion in the world while the most hyped heavyweight signs with the number two promotion, as he continues to pad his record during his quest to improve.

WHAT ACTUALLY HAPPENED:

Kimbo Slice makes the wise choice in what is truly a win-win for the UFC as well, signing with them as a contender on The Ultimate Fighter Season 10. There is NO downside to this deal. None.

If Kimbo shines, he earns his MMA kudos and respect as a legitimate cage-fighter. And this is even if he does not win the show. If he merely looks good, shows improvement and pulls out a few key wins, both The UFC and Kimbo gain a lot. If he gets his ass handed to him, Dana has already said that Kimbo is “sh*t”, so an “I told you so” gets the promotion off the hook for having him.

Fedor Emelianenko ended up going to Strikeforce, making the second mega-fight he ‘could’ have had with a UFC Heavyweight Champion (the first one versus Randy Couture; this time versus Brock Lesnar), likely to never happen.

It would’ve been reasonable to assume Slice would go to Strikeforce and take advantage of the exposure, win some and lose some, all while riding his undeveloped potential to a quick and profitable end. It would be hard to fault him for it, he is in his 30’s with time ticking away fast. However, that option, he did not pick.

Kimbo chose the high road, regardless of how it works out for him. Truth be told, the only way he can ever get serious respect as a mixed martial artist is to earn his stripes in the UFC, even on The Ultimate Fighter Show. Four years of being unbeaten in Strikeforce wouldn’t have provided him the same respect from fans that a strong showing on TUF 10 will.

Fedor however, gets the utmost respect from MMA fans. He also had access to his most desirable fight according to fans, against Lesnar, the current UFC Heavyweight Champion. This bout would garner serious attention for the UFC and MMA overall.

The Last Emperor is the big fish amongst heavyweights, right? So why choose the smaller pond? This is not to say going to Strikeforce and Showtime is a bad move. It is not. But in actuality, his reign there, even if he beats Rogers, Overeem and Werdum, should he do so, would be less impactful on fans new and old, than taking on Velasquez, Carwin and of course, Brock Lesnar.

Critics of this deal and what information is available, suggests that the deal breaker was that M-1 Global would not let Fedor Emelianenko sign with The UFC because of a denial to co-promote with M-1. The deal Fedor was offered was good too. He was shown the money and all other requests that he wanted before, when trying to set up a fight with Couture. A no-brainer right? Well yes, it would seem the choice by Fedor’s management did choose to reject the UFC by using absolutely no brains.

A FLIP SIDE?

In today’s conference call with Showtime executives, President of Strikeforce, Scott Coker and Fedor Emelianenko himself, this very choice and issue inevitably, came up. In short, M-1’s Vadim Finkelchtein had this to say, when asked why they turned down The UFC:

“The advantage in making the deal with Strikeforce is really great because the UFC didn’t give us any chance to develop. The UFC wants Fedor to be a fighter only for the UFC. That’s all they offered us. They didn’t offer us anything else. Dana White stated that Fedor and M1 rejected a huge amount of money and decided to fight for nothing. But, that’s not true. Nothing special was offered to M1 and Fedor during the negotiations with UFC. When we made the deal with Strikeforce we had opportunities to show our fights in many other countries. But the UFC wouldn’t give us these opportunities.”

When asked directly about the lost match up with Brock Lesnar, the one man MMA fans would like to see him take on and how his choice to sign with Strikeforce deprives them of that match, the Last Emperor himself replied,

“I really feel sorry that the fight could not happen and I feel sorry for my fans. But, I think I also deserve some respect and I also think my personal interests should be taken into consideration.”

Fedor then addressed his point of view on The UFC and that the very offer that he and M-1 turned down from the UFC differed from the one presented to him:

“From my viewpoint, the UFC does not have the proper attitude to fighters. The UFC attitude towards fighters is not a good one. They don’t treat them like human beings. And I don’t like their policy. The offer that we got was one kind, and then on the Internet they published really different numbers. The offer they gave us was really miserable.”

So how this all washes out and what it means to the heavyweight division is yet to be seen. Perhaps the best case scenario did take place, bolstering the number two promotion even more. Maybe, just maybe, the best scenario for now is not the best one for MMA long term, as a sport.

Other promotions need to exist in order for more fighters to be able to fight full time with no day job. Their money comes in large part, from sponsors. Those folks pay more, if at all, knowing you’re going to be on TV, such as Showtime or even CBS. If the only outlet for serious TV coverage is Spike and PPV, less fighters will receive decent sponsorship checks and end up fighting part time.

The net result of this? A slower developing, weaker talent pool.

PIE IN THE SKY OR REALISTIC?

What if Fedor’s presence in Strikeforce not only means something by his personal contribution, but also what if he dominates then becomes a magnet for the current and future crop of elite heavyweights in MMA?

This scenario could boost Strikeforce as a whole, in ways that would exceed the crushed hopes and dreams Showtime and EliteXC laid upon the shoulders of Kimbo Slice himself, in 2008.

Imagine if a Shane Carwin wanted a shot at Fedor and didn’t re-sign with the UFC. Such a situation is not out of the question.

However, it is also possible that Fedor Emelianenko cleans out the Strikeforce heavyweight crop like an old attic on moving day, and then rides out his career in lackluster fashion.

In the same galaxy not so far away, what if Kimbo Slice wins the Ultimate Fighter Season 10? That would be insane and boost his cache excessively. Again, even a solid showing where sincere effort and improvement show, will help Kimbo and The UFC for taking him in.

Should Kimbo be a wash and get eliminated as quickly as William Hung on an old American Idol (go ahead, Google it), then he goes back to obscurity and trying to make a living as a pseudo-celebrity.

Ultimately, what’s best for MMA as a sport is what would be best to see happen. The UFC isn’t going away and a solid, second promotion who serves up a lot of cage-fighting to the public sure is great to have around too.

-Yacman

By Ron ‘The Yacman’ Yacovetti
Commentator for Call to Arms MMA- www.calltoarmsfights.com

It’s the half-way point in the year 2009.

We’re told this recession thing is in its final throws.

Major corporations, like General Motors, is battered like a mismanaged start up company. Yet, the Mixed Martial Arts industry continues to grow. Has it slowed in its blooming? Sure.

Nevertheless, it is not a bad idea to look at some of the things that have not only bolstered this sport we love, but also struck almost everyone as a negative at the time it happened.

ELITEXC:

This MMA brand, under the parent company of ProElite Inc., received brutal reviews at almost every stage of its existence. It seemed that no matter what adjustment they did or did not make to the fans’ reaction, a ton of MMA fans simply hated it.

It is no mystery that I, The Yacman, was employed with ProElite for its entire run. My main arena was for ProElite.com. And now that the company is gone, some web bloggers continue to beat the dead horse at any opportunity to take a shot at EliteXC despite its being expired.

However if any of them consider themselves a fan of the sport itself, then they should look at the bigger picture.

SHOWTIME AND CBS:

No matter what anyone else claims, says or thinks, EliteXC broke ground with being the first MMA Promotion on premium cable television as well as being first on primetime network TV. It is an undisputed fact.

Now anyone can suggest why they were able to, in such a way as to discredit this major achievement, but it is desperate at best.

Dana White stated that companies like EliteXC were themselves desperate and willing to give away the farm to be on those media outlets. He continued saying that the UFC would not stoop to that level, or so to speak.

The truth is, the UFC didn’t and didn’t need to accept the same type of deal that EliteXC did. They are the brand that made the sport. It is also reasonable that different companies at different stages of development will not all be best served by the same type of deal.

No start up promotion should hold onto as much control in a TV deal, as the UFC would’ve wanted to have with HBO or CBS. The Ultimate Fighting Championship is a fine tuned machine. But others, such as EliteXC, the IFL and Bodog for example, had enough to worry about without the broadcast intricacies.

That all said, EliteXC and its two television breakthrough’s were not the failures many made them out to be, at all. Plus, let us not forget that the exposure their TV deals reaped is now paying dividends to Strikeforce in its taking of the MMA baton and running with it on SHO and CBS.

EliteXC, still seen by many as a bad brand, sure did benefit MMA, some of its best fighters and Scott Coker’s Strikeforce.

MAINSTREAM = MONEY

Sorry hardcore people, but if the UFC was still like its early days, the sponsors and media attention and every aspect of commercialization would not exist either. MMA would be like grunge music, in one day, out the next. At best, it would’ve remained a small buzz on and underground level.

Nowadays, it can be like soccer, a global success yet not quite as big a thing in the United States as the NFL or NBA.

So if you consider that, and a thinking person should, then EliteXC’s exposure on Showtime, a solid broadcaster of quality boxing, is a big deal. Additionally, the primetime expansion onto the airwaves of CBS was monumental.

Those two advances of MMA by EliteXC are like a nitrous kick in a tricked out car. It didn’t last very long after it kicked in, but man did it make a difference while it lasted.

Even the now defunct IFL played a role in this building process, along with the initial Strikeforce deal on NBC. These promotions made steps forward and reached larger audiences, that at one time, were about as reachable for them as other solar systems are to NASA.
THE IFL:

Say what you will about this team driven league but it made some of the fighters currently making waves in MMA, major names and players by exposing thousands to their craftsmanship.

Ben Rothwell, Benji Radach, Chris Horodecki and Jay Heiron, to name a few, were all IFL fighters who continue to look impressive when they fight in other promotions.

No one would’ve cared to see Radach against Scott Smith on the new Strikeforce shows in Showtime, if they hadn’t had the chances to see how good he is when he fought on the IFL’s televised shows. The TV exposure made a difference.

KIMBO SLICE:

Ok, I have addressed this topic before so I’ll try to be succinct in my points here.
Kimbo Slice, in my opinion, made the best choice of his career when he took the olive branch from the UFC to be a competitor on The Ultimate Fighter, TV show.
Would he be the superstar that Strikeforce and Showtime would likely have billed him as again? No chance. Dana and company are making Slice climb the ladder of success, if he can in fact do it.

To me, this is a much more solid direction for Kimbo if he ever wants the respect that a legitimate mixed martial artist should receive. A place in the Strikeforce roster for him would’ve been like seeing one more season of ER. Why bother, it’s not going to evolve anymore?

Kevin ‘Kimbo Slice’ Fergueson is to me, one of MMA’s most extreme (no I won’t spell extreme as xtreme) silver linings, while it appeared to be nothing more than a dark cloud.

After the loss to Seth Petruzelli, a barrage of MMA fans and writers were going on about how much EliteXC and Kimbo’s majesty with them was going to damage the sport. So far, no one had produced an exhibit A, let alone, B, C or N. It simply did not happen.

For those who do think it did damage MMA, I urge you to watch Dream 9 on HDnet. Then, ask yourself why Dana White hasn’t extended the same offer to be on TUF 10 Heavyweights, to Jose Canseco.

TUF TIMES CALL FOR TUF 10:

Slice and his legacy in MMA as the most watched fighter in a single fight event, remains a statistical fact. People who know of the UFC and cage-fighting in mainstream America often cannot tell you who Dan Henderson is, or who Fedor Emelianenko is, but they know Kimbo Slice. Once again, like it or not, it is simply a point of fact.

The disaster that once was the main event wreck on EliteXC’s last primetime event, is now the potential nitrous kick for the biggest promotion in MMA, on the TV show they produced that launched the sport to begin with. That’s one hell of a silver lining.
STRIKEFORCE:

This well oiled fight promotion is undoubtedly on its way to a long and fruitful future. Scott Coker built the company up with a team of wise people and a level of intelligence not seen enough in combat sports.

Strikeforce had already held contracts on some of MMA’s best athlete’s before ProElite folded. But now, with additions like Robbie Lawler, Jake Shields and Brett Rogers, their roster is easily that of an A-level promotion.

GINA CARANO: WOMEN’S STATUE OF LIBERTY

Well, Gina is sort of holding the torch, though she did not ask to do it.
Look, this one is a scenario not to different than the much less proven Kimbo Slice. She is one of the two biggest names and audience draws in all of MMA, like Kimbo. Gina is also at a point where, if she is lucky, she can select either a UFC/WEC deal or a Strikeforce deal.

Which to choose, which to choose?

If Gina wants to make a living, continue being the star she is and fight top level opponents such as Cris Cyborg and Erin Toughill, she should go to Strikeforce. She will be royalty there and deservedly so, too.

But if Gina Carano wants to be the Rosa Parks of women’s MMA and make a difference in its overall acceptance, then a UFC oriented choice would be best.
Like it or not again, the UFC is the front runner and maker of what sells in MMA. If they can grab a star like Gina and get her fights that fans won’t view as a festival of worthless cans, then Gina will put women fighting in the cage on the map big-time.

This is a key difference from continuing how she had with EliteXC’s successor, Strikeforce, just doing MMA and gradually drawing in more fans from her other endeavors such as American Gladiators and Maxim Magazine.

One major difference between Kimbo Slice and Gina Carano, despite both being major celebrities in MMA, is that Gina is a highly respected fighter, while Kimbo is chasing the hype that precedes him everywhere.

THE WRAP UP:

Mixed Martial Arts is a phenomenon that continues to thrive in the toughest of times. New promotions emerge on the coattails of older one’s collapsing.

There are so many things that happen in this sport on a weekly basis that it often becomes a bit too convenient to drop things into categories that designate them as negative.

We love MMA and we love seeing it grow. Ask any doctor, growth comes with growing pains and sometimes you just cannot see the benefits of them when they are painfully making themselves known.

But rest assured, even the biggest of blunders can aid in the sport’s continual progress year after year.

YACMAN
www.yacandjshow.com

By Ron 'The Yacman' Yacovetti
MMA Commentator - Call to Arms MMA
(www.calltoarmsfights.com)

The newest and upcoming season of the UFC and Spike TV hit, The Ultimate Fighter, what most consider the catalyst for MMA's success as a widespread phenomena, is every bit the big deal that Dana White said it would be.

Not only are two of the sports premier light-heavyweights coaching, referring to two former champions of the division, Rashad 'Sugar' Evans and Quinton 'Rampage Jackson, but it also includes the most watched fighter (per one solitary event) in all of MMA, Kimbo Slice.

Dana White, the UFC president admits the show should be intriguing to watch, taking into account many of his rants and derogatory remarks about slice, when he sailed under the EliteXC flag.

This season, originally slated to be heavyweights and middle-weights will now be solely heavyweights. Anyone wondering why still? I thought not.

One would hope, and when I say one, I mainly mean the UFC and Spike, that Kimbo fights well and lasts a while. It would be an understatement to say it would simply add fuel to the show's fire. I will be a lot more like nitrous oxide.

Well, it is safe to assume any MMA fan will be tuning in to this season, present company included. The show already has action, suspense and drama. Now it's been amped up to drama comparable to "The Days of our lives."

The UFC continues to make what is potentially old, new again. The show, much like successful dramas such as "Law and Order" uses the same formula every season. The content itself is what needs to remain interesting and top-notch, if you expect to grow your audience or even sustain a sizable one.

This is a brilliant move by the UFC, considering their position prior to signing Slice. Having mocked him so much, Dana is now in a win-win situation with fans and skeptics alike.

If Kimbo wins or goes far, he gave him a shot and helped bring him to the next level in the most dominant MMA promotion, bar none. If Slice gets whipped like egg-beaters at a diner around breakfast, then the UFC president solidifies himself as Dana Whitestradamus, having predicted the street brawler being devoured in the Ultimate Fighting Championship.

So kudos Mr. White. Kudos UFC. The only way to have set the show up for even higher ratings would've been to book Eminem against Bruno the Supermodel (Sascha Baron Cohen).

-Yacman
www.yacandjshow.com